Task 3, Little Greene Eco Paints

When thinking about the eco packaging for paints, I immediately took the secondary use into consideration. Although DIY people are quite smart and creative, I could not rely on a probability that someone will make something good and useful out of the packaging when the paint is finished. Thus the packaging had to be easily to disassemble and recycle.
First sketches were considerably average as I had to consider a "metal can" possibility, which was the first to be scraped.

From the metal can - to plastic bags.
The paint industry uses a broad variety of containers, though the most of regular paints are still contained in metal/plastic cans, like online shops for companies selling packaging for chemical products.

This way of packaging is not only not eco friendly, but not very intelligent and fun either, though there already are products that are completely made out of recycled goods.
When I scraped the metal can idea, tetrapack was the first one in the line with some good ideas in japanese packaging and easy recycling.

Nevertheless tetrapack seemed too uncomfortable to be paint packaging, as it was either too little or too massive and inconvenient.
That is when I started to look at recyclable plastic bags. After doing the research about plastic bags, the bottom line was not to do it, isn't there enough plastic bags? They are recyclable, but if binned it degrades in a long time, which is the problem.

When I read that we can make paper, card, foam -like packaging from mushrooms, I thought there had to be some easier way to pack paint in a light and easy degradable package.

And there it is! Paper made from bamboo or palm leaves, the sustainable resources, that we can grow. The paper can hold any liquid on the market and is easy degradable. The discoverer of Bottle 360 is New York designer and inventor, Jim Warner, who started used those materials for packaging.

The packaging for Little Greene has features of the plastic bag and a bottle, which becomes a spice growing container when it is split in two, where showed.